Atlanta, Georgia  ·  National Reach

Helping builders build more profitable companies through better leadership.

Bobby Mink spent 40 years inside homebuilding companies before he ever coached one. Now he helps builder-owners install the leadership rhythm, systems, and people practices that let a company grow past what one person can carry.

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No pitch. Just a straight conversation about where you're stuck.
Bobby Mink, founder of Choice Consulting
Leadership Coaching in Action
40 Years in Homebuilding
Free Self-Assessment

Not sure where your company stands?

Take the free Comprehensive Business Checkup. 27 questions, about 6 minutes, a clear score, and your top three priorities, built on the Choice Builder Operating System.

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74
out of 100
Your score across all four pillars
The Track Record
40 Years
In homebuilding, across Project Manager, GM, VP of Sales & Marketing, and COO roles
20 Years
At John Wieland Homes, building the foundation for everything that came after
500+
Leaders coached across coaching, classes, and speaking engagements
$4M → $40M
Grown as COO in four years at a Georgia homebuilder
Three Ways to Work With Bobby

Find the Path That Fits Where You Are

Some builders need a hands-on coaching relationship. Some need a specific skill taught to their team fast. Some need Bobby in front of a room. All three start the same way: a real conversation about what's actually stuck.

Bobby Mink coaching a leadership session
01
Ongoing · 12-24 Months

Business Coaching

One-on-one and leadership-team coaching for builder-owners doing $2M to $50M who are still working IN the business. Monthly sessions, real accountability, systems installed one department at a time.

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02
Live · In Person or Virtual

Live Classes

Focused, single-topic classes on leadership, priority management, preconstruction, and more. Built for teams who need a specific skill installed fast.

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03
50+ Events a Year

Speaking

Keynotes, workshops, and webinars for conferences and associations, including IBS Las Vegas and NAHB webinars.

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Flagship Class

The 9 Disciplines of Great Superintendents

Bobby's most requested class. Nine field-tested disciplines that turn a good superintendent into a great one, taught live and built from four decades of running jobsites.

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New Episodes Weekly

Choices Create Change

Leadership insights, real stories, and actionable wisdom from Bobby Mink, for builders and the people who lead them.

Bobby Mink recording the Choices Create Change podcast
Choices Create Change
Hosted by Bobby Mink · New episodes weekly
14:22
14
Build the Business, Not Just the House
Six lessons on running the business side of a builder, not just the construction side, from guest Matt Haynes, who came up through accounting and an MBA program.
13
Culture Is a System, Not a Slogan
A conversation with guest Carrie Rogers on why culture has to be built like a process, not printed on a poster, with real examples from homebuilding and hospitality.
12
Chess Not Checkers
Miller and Gravitt's five pillars of intentional leadership, broken down through the HEART and SERVE frameworks.
Listen to All Episodes
Watch on YouTube

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From the Author

Books That Transform

Practical guides packed with tools, frameworks, and action steps for lasting change.

Choices by Bobby Mink
Available Now

Choices

Tomorrow offers a fresh start regardless of past decisions. A guide to overcoming limiting beliefs and creating better outcomes, one choice at a time, with practical action steps in every chapter.

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Clarity by Bobby Mink
Available Now

Clarity

Without vision, organizations perish. Follows a COO navigating dysfunction, weak teamwork, and unclear direction, with the tools to move any team toward excellence.

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"It's not real if it's not written."

Bobby Mink, President, Choice Consulting
What Guides the Work

Our Core Values

Integrity
We do what we say, every time. No exceptions.
Passion
We care deeply about your success, not just the deliverable.
Impact
Results that last. Change that matters. Growth that compounds.
Serving
Leadership is about giving, not just growing.
Experience
40 years of real-world leadership, not just theoretical frameworks.
In Their Words

What Clients Say

"Bobby has a unique ability to cut through the clutter and get down to asking the right questions, discovering solutions and working through to a systematic plan of attack. When it comes to process, success is the ultimate achievement, and Bobby delivers success."

RL
Roy Leffew Jr.
President/CEO · Grace Computer Resources Inc.
Common Questions

Frequently Asked Questions

Choice Consulting is an Atlanta-based business coaching and consulting firm founded by Bobby Mink. We help builder-owners and their leadership teams build more profitable companies through better leadership, better systems, and better people.
Bobby Mink is the President of Choice Consulting. He spent 40 years inside homebuilding companies, including 20 years at John Wieland Homes, and grew a Georgia builder from $4M to $40M in four years as COO. He is a certified John Maxwell Team Member and a national instructor for the National Association of Home Builders who has coached 500+ leaders.
We offer three main paths: one-on-one and leadership-team business coaching, live classes taught in person and virtually, and speaking engagements for conferences and associations. We also offer church consulting and strategic planning.
Choice Consulting is headquartered in Atlanta, Georgia. We work with builders throughout the United States. Coaching and consulting engagements can be delivered on-site, by video, or by phone depending on what fits the client.
Yes. Bobby Mink delivers 50+ speaking engagements per year, including IBS Las Vegas and NAHB webinars. He speaks on leadership, culture, teamwork, priority management, and growth strategy for builders and their teams. Visit the Speaking page or contact bmink@choiceconsultingman.com to inquire.
Yes. Bobby is the author of two books: Choices, a guide to overcoming limiting beliefs and making better decisions, and Clarity, a leadership guide following a COO navigating organizational dysfunction. Both include practical action steps in every chapter.
The first step is a free 30-minute call. Call (678) 561-2169, email bmink@choiceconsultingman.com, or use the contact form to schedule a time. We'll talk through your goals and which service fits best, with no pitch attached.
Ready When You Are

Let's Talk About What's Actually Stuck

Book a free 30-minute call with Bobby. Bring your real numbers and your real frustrations. You'll leave with a clearer picture of what's costing you money, whether or not you ever become a client.

Book a Free 30-Minute Call